Aunchalee took over the reigns of her family business in 2002, determined to improve the selection of bridal wear available in the Thai market. A joint venture with a French label led to the establishment of Aunchalee Couture, and in 2009, Aunchalee Boutique opened the doors to its very first boutique. Soon, the team grew to include Aunchalee’s younger sister, Chrisanee.
Amidst Bangkok’s endless array of bridal shops offering thousands upon thousands of dress options, a girl can be easily overwhelmed, not to mention intimidated.
At Aunchalee Boutique, our approach is one of unfussy, service-minded simplicity. In place of rails upon rails overwhelmed in seas of silk, tulle and crystals, you’ll find a succinct yet lovingly curated selection of bridal wear, clearly visible and accessible through the archways of our open-plan atelier.
The process of picking out a wedding gown is one that should never be rushed or worst still, regretted. Hence, we want you to browse at your own pace as you would your own wardrobe, allowing each dress to speak for itself as well as to you.
As always, our highly experienced,
multi-lingual staff are standing by to offer their advice—not to mention, pour you some bubblies—while taking note of your individual tastes and unique body type as well as your loves (and loathes) when it comes to that dream dress.
And though you may have committed to life of marriage, you don’t have to commit a dress right away; take your time to ponder, return, retry and repeat the process all over again until you’re certain you’ve found “the one”.